Pay attention to your SEO. According to Search Engine Land, 51% of traffic to B2B and B2C websites comes from search engines, highlighting how essential it is to optimize your content accordingly. Unfortunately, many Web CMS platforms don’t allow you to edit the SEO metadata on pages of your website or blog. Metadata is a data set that provides information on other data. That sounds confusing, but it doesn't have to be.
Every page should be optimized in order to better rank in the search engines and a Web CMS should allow you to define certain metadata to inform Google, Chrome, Yahoo, Bing and other search engines what the subject of a particular page is.
It is frustrating when you’re not able to update the title tag or meta description, or make the URL of an article SEO-friendly. It’s worth noting that the title tag is part of the header of a web page and helps the search engines understand the headline and focus of an article.
The meta description is a summary of an article, but is geared for users viewing the piece in search engine results pages. The meta description helps users understand the focus of a piece and isn’t taken into consideration by the search algorithm for ranking purposes.
The URL of an article or webpage should be simple and concise, and the keywords should be focused on the main subject of an article, separated by dashes. This lack of functionality to customize these elements can have a negative impact on getting your content more visibility from your audience using search, which is often the whole point of producing it in the first place.