Top Web Design Tips for a Professional Site

Website design is ever-changing, so to keep your site fresh, you will do well to keep it professional, clean, content updated and on trend. Our eyes pay attention to a website in a patterned way. Put visual hierarchy to use. Visual hierarchy, what’s that again? It’s a term that basically means our eyes pay attention to web space in a certain pattern – a pattern that can help you optimize important content on your site. For example, if you create a ‘sign up now’ button, you likely want as many people as possible to click it and follow-through with the sign-up process. Visual hierarchy tells us that the eyes move top to bottom, left to right. This means you’ll get the most eyes on your button in the top left corner of your site, and those eyes could very well mean more clicks. Remember, only put your most important content in these coveted spaces – if you put too much in one spot your visitor will be overwhelmed and you won’t get the result you’re aiming for.

  • DO YOUR HOMEWORK

    Know your company, your services and product, your target audience check out the competition.

  • HAVE A POLISHED, PROFESSIONAL LOGO

    Your logo is a recognized part of your brand, locate it prominently. A high-res image should be used and featured it in the top of all pages of your site. Then remember to link your logo to your home page so that visitors can easily navigate back.

  • DESIGN INTUITIVE NAVIGATION

    Primary navigation is key to the success of your site. Locate it within the upper most section near your banner. Then provide secondary navigation options, such as in a sidebar. Confusing navigation will cause people to quit a page, or your site altogether rather than trying to figure it out.

  • KEEP IT CLEAN & CLUTTER-FREE

    Sites can be visually overloaded with images. Give visitors a break and some white space. Draw users to the most important part of the page and calls to action. And keep paragraphs short, with a single paragraph being no more than five to six lines."

  • BE STRATEGIC & INTENTIONAL WITH COLOR

    Using a mostly neutral color palette can help your site project an elegant, clean and fresh. Incorporate subtle instances of color, such as in headlines or significant graphics. This keeps the focus on more important content. It’s essential to use colors that are consistent with logos and other marketing materials.

  • MAKE CONTENT EASY TO READ

    Text is vital to your site, it provides necessary information and answers questions visitors are looking for. Make sure colors work well together. Don’t use yellow on a cream background, or combine colors that give visitors a headache, or make them give up and jump ship. And lastly, consider friendly readability. Don’t make them squint to read uber small fonts. Your visitors should not need a magnifying glass to figure out your message.

  • THINK RESPONSIVE DESIGN

    What good is a sleek, professional site if the look doesn’t translate on mobile devices? For responsive and mobile designs, your site should automatically adapt to how it is being viewed and the browser size for the best user experience.