MAKE CONTENT EASY TO READ
Text is vital to your site, it provides necessary information and answers questions visitors are looking for. Make sure colors work well together. Don’t use yellow on a cream background, or combine colors that give visitors a headache, or make them give up and jump ship. And lastly, consider friendly readability. Don’t make them squint to read uber small fonts. Your visitors should not need a magnifying glass to figure out your message.